Reaching out to young people in Staffordshire
The JCB Mud Run is directly targeted at our ‘digging deep’ appeal to raise £1 million for the NSPCC which helps vulnerable young people at risk of cruelty in Staffordshire; JCB’s headquarters for over 70 years.
Thanks to the combined efforts of our employees, dealers and suppliers we have reached a staggering total of over £2 million to date which has been raised through a variety of charity events including bike rides, lotteries, concerts, raffles and a host of other sponsored events. The JCB Mud Run is the latest in this series of events and activities.
In addition to on-going support services for vulnerable children we are hugely proud that money raised by JCB has been used to fund Carole House in Newcastle-under-Lyme; a centre that provides therapy and support to children and young people who have experienced cruelty including physical violence, sexual abuse, long term neglect and emotional damage.
The centre is named after Lady Bamford OBE, wife of JCB Chairman Lord Bamford, whose links with the NSPCC can be traced back to 1986. A fundraising committee was formed involving employees across the company and in 1988 over £250,000 was raised for the Tunstall (Stoke-on-Trent) branch of the charity whilst in 1995 – the 50th Anniversary of JCB – a further £200,000 was collected.
Becoming ever more ambitious the JCB/NSPCC Digging Deep appeal was launched in 1999 to support the NSPCC’s Full Stop Campaign and now a whopping £1 million was raised by JCB globally. Lord Bamford honoured a pledge to double the amount raised and the company was delighted to hand over a cheque for £2million presented to HRH The Countess of Wessex, President of the NSPCC Full Stop Appeal in 2014.
As a company we are dedicated to the task of eradicating Cruelty to Children and we are delighted to have extended our charity work to every corner of the globe that JCB operates in. For further information please see our website www.jcb.com.